Associate Product Manager
$75k - 85k per year
MedTech & Medical Devices
Santa Clara, California, United States
Permanent
On-site
(Hier) Bewerben
Looking for:
1+ year of product management or product marketing
Bachelor's Degree completed
Medical Device Experience, Preferable in Spine or orthopedic organization
Strong written or verbal communicator
Able to work in high-performing and fast paced team
Knowledge of ISO 13485, FDA regulations and/or EU MDR
Responsibilities:
- Drive the creation and execution of marketing plans that align with brand strategy, and ensure rapid sharing of best practices across teams and regions.
- Track brand and product performance, identify issues, and recommend actions within the annual operating plan. Support budgeting for travel, promotions, and advertising.
- Serve as the main recipient of customer and field feedback; evaluate post-market issues, determine needed actions (e.g., technical bulletins), and document decisions.
- Continuously monitor competitors, customer needs, technology trends, and therapy adoption to inform updates to marketing strategy.
- Help develop core product marketing communications by refining messaging, partnering with cross-functional teams, managing approvals, and tracking campaign effectiveness.
- Build strong KOL relationships, support sales and marketing teams, identify product champions, and participate in key customer events.
- Create global training goals with the training team, distribute marketing materials, and act as a resource for product inquiries.
- Manage content planning and creation for core initiatives, and measure sales team engagement with distributed materials.
- Coordinate with cross-functional partners on strategy, customer targeting, sales training, co-marketing, and technology priorities to ensure unified execution.
- Collaborate with engineering, regulatory, commercial teams, and design surgeons to develop and launch new products.
- Work with commercial and strategy teams to assess new market opportunities, partnerships, and growth initiatives; support market research, business cases, and go-to-market plans.
(Hier) Bewerben
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